Group Manager, Creative Production

December 2025 - Present

Lead the development of creative production models including processes, tools, systems, resourcing, etc. including coaching the team to continuously look for improvement opportunities
Partner with Creative, Marketing, and Technology teams to develop long-term strategic roadmaps for the Starbucks menu domain to impact business OKRs (Objectives and Key Results)
Input, influence, and create operational business requirements for the development of new creative processes, capabilities, tools and systems that are relevant to the production team. Oversee validation, testing and adoption of new capabilities, features and tools
Recruit, build and lead a high-performing team, inspire others, and gain organizational momentum

Creative Director

February 2018 - May 2025

Led multidisciplinary teams in developing strategic, high-impact campaigns from concept through launch, securing executive alignment and ensuring creative excellence across platforms
Directed the creative strategy and execution of global branding and rebranding initiatives, translating identity systems into cohesive experiences across product, retail, and digital environments
Developed and implemented comprehensive brand guidelines, style guides, and operational tools improving creative efficiency, cross-team collaboration, and executional consistency across channels and markets
Partnered with Marketing, Creative Operations, Photography Operations, Product Design, and Merchandising to align and execute seasonal omnichannel strategies while streamlining workflows
Mentored and managed a diverse team of up to 12 print and digital designers and copywriters, with experience in managing effectively across hybrid and fully remote work environments

August 2012 - February 2018

Directed the creative development and execution of omnichannel toolboxes, brand style guides, monthly retail graphics (windows and in-store), product packaging and branded collateral, public relations initiatives (look books, media kits, showrooms, and festivals), and national advertising campaigns with over 1B impressions
Partnered with internal marketing, operations, and external vendor teams to translate campaign concepts into scalable production models and print-ready assets meeting technical specifications and brand standards
Guided the integration of environmental branding across 200+ retail and spatial experiences, ensuring strategic and visual continuity across physical, digital, and product touchpoints
Managed and mentored a team of designers and copywriters, fostering collaboration, skill development, and professional growth

June 2009 - August 2012

Led design for a diverse portfolio of high-visibility projects, including brand identity systems, e-commerce experiences, and major product launch collateral for industry leaders including Microsoft and Google
Mentored and managed a four-person US-based creative consultant design team
Presented strategic design solutions to clients and collaborated cross-functionally (with SMEs, developers, and project managers) to consistently deliver exceptional, measured results

April 2006 - June 2009

Led the conceptualization, design, development, and management of branding and marketing projects for all brands within the Perry Ellis Outerwear Group
Created corporate identity and iconography systems for new brand opportunities and subcategories across entire portfolio
Developed brand collateral that communicated the foundational attitude and brand personalities for Perry Ellis Outerwear Group business opportunities