The Eddie Bauer Icebox

Digital showcase of Eddie Bauer’s most innovative products

The ask was to create an engaging website experience that highlights Eddie Bauer’s most innovative products while also serving as a PR platform to showcase Eddie Bauer’s latest and greatest styles.

  • Strategy

    Visual design

  • Photo Art Direction: Kevin Knutson

    Experience builder: Em Koelbl

    Photographer: Ryan McVay

    Stylist: Robin Best

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